How Psychologists and Others in the Healing Arts xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office"
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Could Use a Practice-Building Website
© 2004 Deah Curry PhD
As much as we all like to be of service to our clients and potential clients, we can’t be available 24 hours
a day. Nor can each of us be the absolutely best practitioner for everyone. Having a website is one way that we can be virtually available to provide information
on the clients’ schedule.
1. To allow potential clients to determine if you are the best fit for their needs
2. To enumerate the benefits clients will experience from working with you
3. To demonstrate how you help clients solve specific problems
4. To interactively provide answers to common questions
5. To present short articles or e-books on self-health care
6. To be of service by providing links to colleagues and other resources
7. To extend your healing presence into the liminal domain of cyberspace
8. To present your credentials
9. To explain your therapeutic orientation
10. To
provide blank forms you wish clients to complete prior to office visits
11. To
showcase the products you sell or recommend
12. To
have potential passive income stream if you have an e-commerce site
This list is by no means exhaustive. No doubt there are
other uses of a website for the busy practitioner in the healing arts. In fact,
if you think of other uses you’d add to this list, we’d love to have your input.
Just email us at
A website is a practical and cost-effective adjunct for the clinician who is in a solo practice without office staff
or receptionist, as it can provide frequently requested information with little disruption to your daily routine. It can reach many more potential clients than your personal networking efforts and advertising budget allow. And once established, it can be amended easily.
This article may be circulated freely or posted on your own website provided that it is unchanged
and that the copyright and contact information remains intact.
