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In my view, successful marketing comes down to some very basic
things:
~ being crystal clear about who you want to attract
~ being able to use language to connect and compel
~ being consistent in message and disciplined
in efforts
~ having sustainable systems & venues
~ taking calculated psychological & financial "risks"
Can anyone think of something else? If you do, I'd love to hear from you. Meanwhile, articles on this page will help
you with these basics.
Help for Getting Crystal Clear
Counselors, naturopaths, and healing arts practitioners of all sorts can be unfocused and rambling in marketing
messages. Answering these four crucial questions prior to creating advertising materials can help wrap our minds around this
foreign language called marketing.
12
Mistakes Therapists Make in Marketing Themselves
The practical end of running a business isn't something we're taught in our professional
programs. This article helps psychotherapists, naturopaths, and others in the healing arts understand some of the
blunders we make in marketing our practices.
Help with Language that
Connects & Compels
Useful
for any locator directory
Writing a great mini-marketing pitch -- often misnamed a "profile"
-- isn't easy. View this powerpoint presentation on the best 10 things to do, and the 7 things not to do to improve how you
are connecting with prospective patients. Culled from advice advocated by several top marketing coaches over the last 5
years and proven successful in my own marketing.
A mini-pitch is a short, rapport building, interest generating marketing conversation,
usually best for online locator directories in lieu of the recitation of professional credentials type of profile that leaves
prospects cold. View this PowerPoint presentation for very specific suggestions and examples.
Right on the face of it, when we hear this oft repeated marketing
mantra, the first impulse is commonly to provide detailed information about our credentials, training, and the esoteric
or practical features of how we work in hopes that people will see for themselves we are the best option for them. The
problem is....
Help on Being Consistent and Disicplined
Marketing requires not only knowing certain strategic things to do, and having
or hiring the skillsets to do them effectively, but it also requires two even more important personality characteristics.
There are at least a dozen reasons why practitioners in the
healing arts could benefit from having a website. Check them out here.
This article gives practical yet relevant e-commerce information
for the healing arts entrepreneur.
Help on Sustainable Systems & Venues
Advertisers have known for some 50 years what solopreneurs
need to learn -- once is never enough. One ad in one paper, or one profile on one online directory will not be enough
to fill your appointment calendar. So what works?
Many of us turn to marketing when we notice there are more empty slots in the daily
schedule than clients. If you're approaching your marketing efforts like it's a temporary solution, you'll never have
the practice success you need to stay in business.
Help on Taking Psychological
& Financial Risks
Two core fears must be overcome to succeed in being in business for yourself:
your visibility in the marketplace must be as large as your desired bottom line, and in the beginning you will
need to be able to tolerate spending more marketing dollars than you gain in client payments.
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