Let’s
pretend you’ve got all your marketing pieces in place, and you’re waiting for all those hundreds of ideal clients
to call for appointments. And waiting.
And
waiting.
What
now?
1. Re-evaluate your plan, refine your tagline, try something new, try another niche,
develop an autoresponder series, spruce up your website.
In
other words, keep tinkering with your marketing strategies, and continue testing how well they work until they are humming
along perfectly as a consistent manner to keep your appointment calendar booked solid.
And
then??
2. Streamline your office administration systems, including bookkeeping, patient files,
and payment systems such as taking credit cards.
Get
as much as automated as you can in order to have less hassle when you get fully booked. You might even consider hiring a Virtual
Assistant and delegating out some of the chores that sap your time, energy and enthusiasm for marketing.
3. Work on your energy, self-confidence, willingness, and other subtle, intangible factors
that draw people to you.
There
are lots of self-help materials available in books and on the internet designed for ongoing personal and professional growth. Or, a small business coach may be what you need to help you sustain motivation and
follow through on your marketing, and other aspects of being a client attraction magnet.
4. Trust the Universe to provide you with opportunities to do your work.
Part of trust is letting go of trying to control when things happen. I
find that having creative hobbies that are also part of my spiritual practice helps me do this. Others use outdoors or physical activities to regain mental clarity and emotional balance. Find what works
for you and turn your worry over to the Universe.
